What is İz Sür?
İz Sür is an independent monitoring organisation focused on objectively assessing the real-world impacts of sustainability campaigns. By assessing the accuracy of sustainability reports and campaigns, we provide transparent information about these organisations’ environmental and social responsibilities. İz Sür was also selected to receive official support under “TÜBİTAK 2209-A” in 2024–2025 and encourages accountability and effective practices through rigorous analyses and scorecards. Our advisor during the TÜBİTAK application process is Prof. Dr. Andaç Demirtaş Madran.
At İz Sür, we assess how far companies that make sustainability promises fulfil those promises. We conduct various reviews to determine whether campaigns and reports are merely claims on paper, and present the results to the public clearly and accessibly.
What do we do?
How do we do it?
We begin by examining brands’ sustainability strategies and promises in depth. In this process, we use many sources, from scientific research to social-media data, to understand whether companies keep their word. We also contact universities’ sustainability-related units to examine their work in this field. We collect detailed information about the projects and strategies universities pursue. With these data, we assess universities’ sustainability performance and make their contributions and areas of impact clearer. Using all this information, we prepare scorecards assessing the sustainability performance of public institutions, companies across sectors and academic institutions. These scorecards aim to show transparently how companies fulfil their responsibilities towards the environment and society. In this way, we contribute to the spread of a stronger, accountable and results-oriented approach to sustainability.
