Updated: 1 May 2025
Les Benjamins is a brand founded in 2011 by Turkish designer Bünyamin Aydın, with its roots in modern streetwear. Its designs appeal to both local and global audiences, and the brand quickly established an important place in the fashion world. However, questions remain about the brand's sustainability and transparency. Let's take a closer look:
Who Is Bünyamin Aydın, the Brand's Founder?
Les Benjamins founder and creative director Bünyamin Aydın is known for his passion for fashion and design. His designs draw inspiration from Anatolia's cultural heritage and blend it with modern streetwear. Aydın says he aims to make his brand a global player while building a bridge between cultures. How much this vision contributes to environmental sustainability, however, remains unclear.
Bünyamin Aydın also aims to make his brand an international success story originating in Türkiye. While including cultural stories in his collections, Aydın values bringing local elements together with a modern aesthetic in his designs.
Les Benjamins and Sustainability:
Les Benjamins says it has taken steps in recent years toward becoming an environmentally friendly brand. The use of sustainable materials was highlighted in its 2020–2021 Fall/Winter collection, while its 2021 collaboration with Mavi focused on organic and recycled materials. Some pilot projects aimed at supporting recycling through production techniques have also been launched, but no concrete reporting or information about a long-term strategy supporting these steps is available.
The absence of public details on critical issues such as the brand's carbon footprint, energy use, and supply-chain transparency raises questions about its sustainability claims. These gaps create uncertainty about whether Les Benjamins is truly an environmentally friendly brand.
Although Les Benjamins has taken some steps on sustainability, there is no concrete reporting or detailed strategy to support them. The lack of transparency is one of the biggest obstacles facing the brand as it seeks to adopt an environmentally friendly identity. At a time when consumers are increasingly interested in ethical and environmentally conscious brands, it is essential for Les Benjamins to take a more transparent and sustainable stance.
Sources
MediaCat: "Mavi and Les Benjamins Collaborate"
Oggusto: "A Brand Story: Les Benjamins"